💬 Hi from TechWalk: If you enjoy something, say something

The magic of word-of-mouth networking.

Author

Christine Farrier Rosemin
November 04, 2024

Welcome to the weekly TechWalk newsletter. We are a networking community for Tech and SaaS professionals that offers weekly walks hosted by industry experts and interesting individuals.

In his book Contagious: Why Things Catch On, Jonah Berger noted that only 7% of word-of-mouth recommendations were digital back in 2016. Today, recommendations across digital platforms are estimated to make up 50-60% of all WOM, and with the rise of influence marketing, people continue to place a priority on personal recommendations over promotional noise.

This rings especially true for networking events but with additional upside for the recommender. Sharing your favorite experiences—like ahem…TechWalk—actually increases the value for everyone, including you. Unlike that favorite hidden spot you hesitate to tell everyone about, networking communities thrive as they grow, adding fresh energy, connections, and more chances to expand your network.

Why share your experience?

  • Build momentum on LinkedIn: Share a few highlights and pics from the networking events that you attend. It gives your feed life and makes it easy for new people to connect with you.

  • Bring in your crew: A thriving community attracts quality people. Sharing helps you pull more great folks into the mix, making events even better for you.

  • Strengthen your web of connections: When your people join in, it deepens relationships and opens doors to new perspectives and opportunities down the road.

Finally, looking for an excuse to reach out to an old connection this week? Instead of inquiring about upcoming vacation or trips, maybe see what conferences or events they have prioritized. A colleague recently gifted me a pricey +1 ticket that she wasn’t able to use during a random catch-up conversation. Boom!

TechWalk Pic of the Week

Your Custom TechWalk To-Do List

✅ REMINDER: Schools are closed on Monday, November 11th for Veteran’s Day. Bring your student to a mentorship and career exploration TechWalk in NYC. Open to anyone interested in sharing insights on their chosen tech professions.

✅ Discount Code - NOVEMBER to get half-price tix to our next Coffee and Coaches. We’ve added experts in career leadership, financial wellness, a newly-minted author and a CALM app Advisor to the roster of experienced coaches you will walk with on November 16th. Between roles and need an even bigger discount? Reply to this email and let us know.

✅ TechWalk x Luminary Special Event - We’re walking and talking with the members of the Luminary Community and then heading back to their NYC HQ’s for a tour, refreshments and complimentary co-working for anyone who could use a change of scenery to boost productivity. Limited free tix available for TechWalk guest. Please only RSVP if you have high confidence you will be able to attend.

✅ TechWalk virtual meet and greet session weekly topic: Purposeful Action in Challenging Times with our Executive Coach-in-Residence Bryant Alexander. It’s a big week in the US. Instead of worrying about what we can’t control, let’s focus on making progress where we can.

🖋️ Favor to Ask

I want to learn more about venture studios. Can you help to connect me with someone who would be willing to have a 30-minute conversation? Thanks in advance for your consideration! Please provide an intro via [email protected] or via my LinkedIn profile

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Congrats on reaching the end of this newsletter. If you would like information on sponsoring our next edition, being a featured member, or joining a future walk as a Co-Host, simply contact us at [email protected]

Happy Walking,

Christine Farrier Rosemin

Founder