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- š Hi from TechWalk: Is your outreach on Linkedin turning people off?
š Hi from TechWalk: Is your outreach on Linkedin turning people off?
If your networking efforts have hit a plateau, your communication style might be to blame
Quick Links: Follow TechWalk on Linkedin | Sign up for a walk
Iām going to start reading books about community and networking and passing along the best ideas to you. Have a recommendation for a must-read? Please shoot me a DM. Iām kicking things off with The Little Book of Networking: How to Grow Your Career One Conversation at a Time (free with Kindle Unlimited) by Kurt Schmidt, Founder of the Foundry, a software design agency and the host of Schmidtlist: The Entrepreneurship Podcast.
This past week I received a connection request that readā¦

ā¦and I immediately deleted it. Does anyone believe this person was actually āintriguedā by my Corporate Branding experience? I can almost guarantee that had I accepted this invitation, the next message would have been a sales pitch and request for a meeting. Now maybe this person could have been a great addition to my professional network, but weāll never know because the initial outreach didnāt offer even a whiff of authenticity. So far Iāve only read the first chapter of The Little Book of Networking, but I think it could help our connection request sender (and maybe you) quite a bit. But first, letās chat about the 2.14 TechWalk.
February 14th TechWalk

One important note. We are meeting in a new location and will be walking in Madison Park. So please be sure to sign up via the Eventbrite registration link to receive important event updates and details. Ok, now on to the fun stuff. This week we are joined by a group of three fascinating Co-Hosts which includes amongst their varied expertise, a community leader, a founder, and an investor. If you are interested in chatting specifically with any of our VIP guests, please reach out and connect with them before the walk - maybe using the tips that follow below:
David Berkowitz - Founder of AI Marketers Guild (AIMG), Fraction of a Fractional CXOās (FOAF), and Serial Marketers
Jeff Graber - Founder of BotAds, and the former Owner and CEO of The Mac Support Store
Lindsay Browning - Investor, 37 Angels, Mentor, FoundersBoost, Founder and Operator, D11 Ventures, and former Global Director of Sales, Global Clients, Linkedin
Top Tips for Networking Outreach Communication
From: The Little Book of Networking, by Kurt Schmidt
Be direct. Get to the point quickly and clearly. Donāt force people to guess the reason for your outreach or to make assumptions. Err on the side of authenticity and vulnerability versus jargon and ambiguity.
Be patient. But also view your outreach from their shoes. Everyone is busy, but folks in a position to help you are likely even busier. No response is a response.
Networking is a marathon, not a sprint. Find a way to add value, even if itās only a thoughtful comment on their content. The bottom line is folks post because they want engagement.
Keep your cool. Donāt take silence or rejection personally. Your emergency is not their emergency. Try to focus your energy and efforts on the doors that open versus the ones that remain shut.
Has this list made you think differently about your outreach? Share a communication makeover and we will feature it in next weekās newsletter.
Upcoming TechWalk Schedule
2/21 TechWalk sponsored by Dextego - featuring Co-Hosts Cat Espiritu, Senior Technical Recruiter, AssemblyAI and Erick Dominguez, Account Director, General Assembly
2/28 Danny Groner, Director of Growth PR, Forecast Labs , Max Bailey, Associate Director, Customer Marketing, Frontify, and Kait LeDonne, Personal Branding Expert and Keynote Speaker
3/6 Breanne Boland, Product Security Engineer, Gusto, Kenneth Musante, Principal Front End Engineer, Verizon Labs, and Ben Bartolone, Account Executive, Crush & Lovely
Weāre Launching the TechWalk Ambassador Program

Weāre inviting Tech and SaaS enthusiasts to apply to join our Q2 ā24 TechWalk Ambassador program to support the growth and engagement of our growing community. If you enjoy meeting new people, connecting your connections, figuring out how to help people grow in their careers, AND walks in the park (obviously), this could be the opportunity for you! Ambassadors can expect to join about 4 - 6 walks during the program duration (April 1st to June 28th) and dedicate about 40 - 60 hours to program activities (group events, training, coaching, mentorship, etc) throughout the program. In return, benefits to the Ambassadors will include deeper interactions with the TechWalk community, growth of their own personal networks, program team-building activities, swag, professional training, and much more. The application deadline is March 8th - so get started today.
TechWalk Schedule Continuedā¦
3/13 Diego Matamoros, Business Development, PYNNE Digital and Pedrr Mateus, Founder of Trena App and the Blind Agency
3/20 Mariam Serag, Manager, Data Analytics and Strategy, IT Room Solutions
3/27 Devin Beresid, Public Relations Coordinator, Coinbound and Amanda Bendrey, GTM Leader formerly with Agent 3 Group and Spiceworks
4/3 Sundeep Samra, Senior Product Manager, choreograph
4/10 Brenell Harrison, Drone and Structural Engineering Instructor, Scholar Stem
4/17 Doug Rogers, Founder, Buena Onda Labs
4/24 TJ Allison, Enterprise Sales Coach and Lissy Alden, Founder of MYNDY
5/1 Schmooze TechWalk; Co-Hosted by Shelly Lombard, Founder of Schmooze and Andrea Henderson, Partner Life Sciences, Healthcare, Diversity, CEO and Board Practices, DHR Global
5/15 The Knowledge Shop TechWalk; Co-Hosted by Tori Hanson, Founder of The Knowledge Shop
6/12 Glenelys Jimenez, Founder, Levanto Collective
Congrats on reaching the end of this newsletter! If you would like information on sponsoring our next edition, being a featured member, or joining a future walk as a Co-Host, simply contact us at [email protected]
Happy Walking!
Christine Farrier Rosemin
Founder
+1-646-420-3211 | [email protected] | www.techwalk.co